Business · Facts & sources
4 sourced facts about the polling and market-research industry, each with the context behind the number. 4 more are in today's round and appear here after it closes.
Answerabout $150 billion
The industry has been growing at roughly 8.4% a year, driven by digital and AI-powered survey tools.
Source: Statista-sourced industry overview, cited via Wikipedia: Market research (2025) en.wikipedia.org
AnswerUnited States
The UK trails at about $9.1 billion and China at about $2.88 billion.
Source: Statista-sourced industry overview, cited via Wikipedia: Market research (2025) en.wikipedia.org
Answer£335.3 million
YouGov built its business on online panels rather than traditional phone or door-to-door surveys.
Source: YouGov Annual Report, cited in Wikipedia: YouGov (2024) en.wikipedia.org
Answer$36 million
Unlike commercial firms like Ipsos or YouGov, Pew is funded mainly by foundation grants rather than client contracts.
Source: Wikipedia: Pew Research Center (2021) en.wikipedia.org